Last January, Mike Lindell was banned from Twitter for "repeated violations" of its civic integrity policy—insisting that former US president Donald Trump won the 2020 presidential election.

What has he been up to since? Making his own social media platform, apparently.

Lindell's?Making Something That's "Not Just Like a Little Twitter Platform"

MyPillow CEO Mike Lindell appeared on the podcast of American conservative activist Charlie Kirk to?announce that in about four or five weeks, he'll launch a?tech company to rival mainstream social media platforms.

"All the influencers in this country will be able to go to and not worry about YouTube and actually be able to talk," he says. "We’re launching this big platform, so all the voices of our country can come back and start telling it like it is again."

The platform doesn't yet have a name, but he suggested that it'll be more welcoming of far-right political?stances than its competitors. Facebook started to ban?QAnon-related groups, pages, and accounts in October 2020, while Twitter removed?70,000 QAnon accounts around the same time Lindell was banned from the platform.


If you're getting the feeling of déjà vu, that'd be because Lindell's essentially pulling a page right out of Trump's book. After Trump got banned from just about every major social media platform, his senior advisor reported that there have been meetings about Trump building his own social network.

However, unlike Trump, Lindell claims that his project has been in the works for four years now. Interesting development, considering?the MyPillow founder doesn't seem to have any experience in developing tech that doesn't have anything to do with... well, pillows.

Until Trump and Lindell's platforms actually get off the ground, it looks like those that have more extreme conservative views will have to stick to Parler, which is finally back online after a month of down time.

What Will Lindell’s Social Media Platform Look Like?

Lindell hasn't clued us in on any other details about his upcoming platform. He name dropped Twitter and YouTube, so you could assume that it'll have?blogging or video uploading features in order to compete on that front, but we don't know anything for sure.


Discussion of his own social media platform aside, Lindell spent the rest of his time on Kirk's podcast promoting his conspiracy theory that a hostile foreign nation worked in tandem with democratic parties to steal the election for Joe Biden.

You can listen to Lindell's guest appearance on?The Charlie Kirk Show on Apple Podcasts?and Spotify.

Image Credit: Gage Skidmore/Wikimedia Commons

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